High Tide builds Brands that connect with Cannabis Consumers.
Our bricks-and-mortar retail cannabis brand Canna Cabana has the largest non-franchised retail footprint in Canada, with over 150 operating locations across the country. Our portfolio also includes retail kiosks and smart locker technology – Fastendr™. Our e-commerce platforms related to hemp-derived CBD and consumption accessories drew over 155 million page views in 2022. These retail channels provide us access to layered consumer insights from across our cannabis ecosystem, allowing us to identify opportunities to achieve synergies and maximize value across platforms. These consumer insights also help with our targeted approach to growth through mergers and acquisitions.
High Tide’s flagship retail brand Canna Cabana, launched in 2018, is the original one-stop shop for high-quality cannabis products and cutting-edge consumption accessories at unbeatable prices. In October 2021, Canna Cabana became North America’s first cannabis discount club retailer, establishing itself as the ultimate destination for value-focused cannabis customers and leading the conversion of legacy market consumers. Canna Cabana also boasts the largest and most robust bricks-and-mortar loyalty program in the country, with nearly 1 million members. In November 2022, we launched the first-of-its-kind paid-membership program in cannabis, Cabana ELITE, the next evolution in our innovative discount club model, further solidifying the loyalty loop with our Cabana Club members. Canna Cabana is now the largest non-franchised cannabis retailer in Canada, with over 150 locations operating in British Columbia, Alberta, Saskatchewan, Manitoba and Ontario.
Acquired by High Tide in 2022, Fastendr™ is a unique and fully automated technology that integrates retail kiosks and smart lockers to facilitate a better buying experience through browsing, ordering and pickup. The technology is a catalyst to faster transaction times, increased average basket size, lower overhead and labor costs, and provides a seamless end-to-end customer experience.
Founded in 2000, Grasscity is the world’s first online headshop. From humble beginnings in Amsterdam, Grasscity is now one of the world’s largest online retailers of consumption accessories, with page views exceeding 24 million and with 116,000 orders shipped in 2022. In the same year, Grasscity.com also saw over 6.2 million unique users visiting its cannabis-related forums. With the growth of its e-commerce platform, it has cultivated an impressive online following, with more than 1.6 million newsletter subscribers and over 270,000 followers on social media. Grasscity also boasts over 61,000 verified customer reviews on its platform, and its committed following and deep reach into the North American and European markets mean that our original e-commerce platform is well-positioned to service an expanding customer base into the future.
Founded in 2013, Smoke Cartel received over 40 million page views and shipped over 175,000 orders in 2022, making it one of the leading global online retailers of high-tech consumption accessories, such as vaporizers, e-nails, dab rigs, and more, as well as hemp-derived CBD products. Smoke Cartel has developed a broad base of customers and followers and is currently in contact with over 1.2 million email accounts and social media subscribers. With over 15,000 SKUs in its catalogue, Smoke Cartel fulfils its orders through its unique and customized drop shipping technology. This proprietary and licensed marketplace technology seamlessly connects brands and vendors with its growing customer base. This technology is currently being implemented across all High Tide’s e-commerce platforms. Smoke Cartel is also a winner of the High Times Cup Best Glass Award, and has been featured on Forbes, Leafly, and Weedmaps.
Daily High Club
Founded in 2015, Daily High Club provides a marketplace with a wide variety of high-quality products and subscription boxes and is one of the leading online retailers of glass water pipes, vaporizers, and other in-demand consumption accessories. With more than 1 million consumption accessories sold to date under the Daily High Club name, the platform received in excess of 12 million page views in 2022, and caters to over 11,000 active monthly subscribers, who are ideal customers for High Tide to potentially launch cannabis subscription boxes in the event of U.S. federal legalization.
*Based on 2022 site traffic data from SEMRush
Founded in 2014, DankStop is one of the foremost online retailers of consumption accessories. With an innovative website and a dedicated support team, DankStop has raised the bar for the online consumption supply industry. Leveraging its in-house technology, DankStop now offers a variety of B2B services for the cannabis industry in addition to its retail websites, including drop shipping to third-party logistics.
Founded in 2014 in Denver, Colorado, High Tide acquired 80% of NuLeaf Naturals in November 2021, with an option to acquire the remaining 20%. NuLeaf Naturals is one of America’s leading cannabinoid companies. Since its inception, the company has been committed to creating the world’s highest-quality cannabinoid products in their most pure and most potent form. Most of NuLeaf’s products are produced at its cGMP-certified facility, enabling them to manufacture ground-breaking cannabinoid formulations while exceeding the highest levels of regulatory compliance. Their cannabinoid products are sold direct-to-consumer from their website and are also available at bricks-and-mortar stores across the U.S. In 2022, NuLeaf launched their cutting-edge multicannabinoid products in two Canadian provinces – Manitoba and Ontario. The company is committed to creating safe, consistent, and effective products and has proudly received over 25,000 verified 5-star customer reviews through its e-commerce platform.
Founded in 2017, High Tide acquired 80% of FAB CBD in May 2021, with an option to acquire the remaining 20%. FAB CBD is pioneering a new generation of people living a preventative wellness lifestyle. This is being achieved through the science, innovation, and premium supplementation being executed at FAB CBD, FAB Nutrition, and FAB Pets. FAB CBD has quickly grown to become one of the most popular brands for hemp-derived CBD products across the US, including CBD oils, tinctures, creams, and gummies. FAB CBD carries multiple exclusive product formulations, most of which are now manufactured at NuLeaf’s cGMP-certified facility in Denver, Colorado, including other reputable contract manufacturers across the United States. 100% of FAB CBD’s sales are direct-to-consumer from its website, which handled over 63,000 orders in 2022.
Founded in 2019 in Scotland, High Tide acquired 80% of Blessed CBD in October 2021 with an option to acquire the remaining 20%. Blessed CBD is one of the leading online retailers of hemp-derived CBD products in the U.K., including CBD oils, creams, gummies, and capsules. The company’s sophisticated e-commerce platform showcases a wide variety of high-quality products and formulas, affordable pricing, rapid, dependable shipping, as well as prompt and personable customer service. Blessed CBD has been featured as the best U.K. CBD Oil in several publications, including The Mirror, Reader’s Digest, and Maxim Magazine. In 2022, Blessed was invited to sell its products on Amazon UK and expanded organically into Germany to sell its cutting-edge portfolio of CBD products produced in the UK.
Founded in 2011 as RGR Canada, Valiant Distribution is a North American manufacturer and wholesaler of premium consumption accessories with distribution facilities in Las Vegas, Calgary and Amsterdam. As the backbone of High Tide’s vertical integration strategy, Valiant manufactures approximately 80% of its catalogue in-house and distributes to all High Tide retail channels alongside its own international network of retail and distribution partners.
As our in-house manufacturing division of licensed consumption accessories, Famous Brandz is setting new standards for branding in the cannabis industry. Through partnerships with celebrity and entertainment brands like Paramount Pictures and many more, Famous Brandz is known across North America and Europe for its cutting-edge consumption accessories and proprietary designs.